Last updated: 26 October 2026
Daywia shows two kinds of ads. Daywia Ads (Boost) are posts, products and shops that people pay to promote with Credits. A person at Daywia reviews each one before it runs. Google AdMob ads are shown only to adults. Teens never see them. AdMob uses the Android advertising ID, and Google chooses and reviews those ads under its own policies. You can hide or report an AdMob ad with the AdChoices icon. Both kinds are labelled “Ad” or “Sponsored”. The rules below cover Boost. This policy is part of our Terms and matches the Privacy Policy.
1. What you can promote
- Your own public posts — Frames and Parallels appear in the Frames feed; Drifts appear only in Drifts
- Products from your Shop that are live (business accounts)
- Your shop (business accounts) — in the Frames feed and at the top of the Business directory
- Partnership posts — a creator's approved collab post, promoted by the business, labelled “Paid partnership with @shop”
2. Review
A person at Daywia reviews every ad before it runs. We check the post or product, the advertiser and the landing action. We may reject an ad and tell you why. If an ad isn't reviewed within 7 days it's cancelled and your Credits are released. Ads that get several reports go back to review.
3. Not allowed
- Betting, gambling and real-money games
- Alcohol, tobacco, vapes and drugs
- Sexual or adult content, dating or escort services
- Crypto, trading tips, loans, “get rich quick” and pyramid or chain schemes
- Political or election ads, and ads about social issues
- Weapons, explosives, prescription medicines and anything illegal in India
- Health claims that cure or treat disease, miracle weight loss or “before and after” body images
- Fake discounts, misleading prices, hidden charges or fake urgency
- Content aimed at or showing children in a way that targets them
- Anything that breaks the Community Guidelines or someone else's rights
4. Honest ads
Ads must be truthful, match the product or service, and follow the Consumer Protection Act, 2019, the Guidelines for Prevention of Misleading Advertisements, 2022 and the ASCI Code. Prices must be the real price. Every ad is labelled “Sponsored” or “Paid partnership”; creators must not hide or remove that label.
5. Audience
You can target all of India, or chosen states and districts. We don't offer distance targeting or age targeting, and we never target by sensitive traits such as religion, caste, health or sexuality. Because people aged 13–17 use Daywia, every ad must be suitable for them — which is why the categories in §3 aren't allowed. Advertising itself is 18+.
6. Billing
- Your budget in Credits is held when you submit.
- You're charged only for qualified views: at least 60% of the ad on screen for 1.5 seconds (2 seconds of play for a Drift), counted once per person per day. One person sees the same ad at most twice a day.
- Invalid views (very new accounts, blocked users, bursts of views, suspected bots) are recorded and never charged.
- Spend is paced evenly across the days you chose. Unspent Credits come back when the ad ends, is stopped, rejected or cancelled.
- Promotional Credits are used first; only purchased Credits fund the creator pool.
7. Viewers' controls
Tap ⓘ on a Boost ad to hide it, see why you're seeing it, or report it. On a Google ad, use the AdChoices icon. Ads can appear on Home (Friends and Discover), Drifts, Explore, Drops and long videos. They do not appear in chats, comments, profiles, Saved, or during a Parallel.
8. Creators share ad revenue
From October 2026 views, 50% of Daywia's net Boost revenue each month (purchased Credits spent on qualified views, after Google's fee and GST) is shared among eligible creators by their share of qualified views on their Captured posts (gallery posts don't count). Google AdMob revenue is not part of that pool. See Terms §9.
9. Enforcement
We may stop ads, reject future ads, and suspend advertisers who break this policy. Credits spent on views already delivered aren't refunded when an ad is stopped for a violation.